The secret to a website that converts is simple: great content. Turning that secret into reality is where things can get complicated, though.
If you don't like writing, aren't sure you're good at it, aren't seeing the results you want, or just don't have time to handle your copywriting in-house, one great option is to hire a professional copywriter. They’ll manage your content and free up your time so you can engage with customers, develop new products, and grow your business - all the things you care about most!
Sound like a dream scenario? It can be! If you've never worked with a professional writer before, though, you might have some questions about where to start. How do you set yourself (and your writer) up for success?
Don’t worry. We’ve got you covered. Here's what you need to know about working with a professional copywriter:
How Professional Copywriters Work
Like you, many freelance writers are small business owners. Their product is content. They specialize in creating various types of content for various businesses.
There are two main types of copywriters:
- Freelance writers
- Content or marketing agencies
If you work with a freelance writer, it's typically a one-on-one experience. The writer will be your primary contact, and you'll communicate directly with them about your needs. If you work with a content or marketing agency, on the other hand, you might speak with a content manager, who will then communicate your needs to an in-house writer.
Professional copywriters typically require minimal direction. Give them a topic or two and a few key requirements, and they’ll get to work creating content you’ll love.
What Services Do Professional Writers Offer?
Blog posts, ebooks, and tweets, oh my! Writers create every type of content under the sun. But writers aren’t one-size-fits-all.
You’ll find that some specialize in blogs, marketing content, and social media like we do, while others focus on technical content, catalog descriptions, or print publications.
3 Tips for Working with a Professional Writer
There's a learning curve to working with a professional writer for the first time. These tips will help you increase efficiency and maximize effectiveness when working with an external writer.
1. Communicate Clearly
If you don’t communicate what you want, odds are you’re not going to get it. Be explicit in your requests. Tell the writer exactly what you want (word count, keywords, deadlines, etc.).
If you don’t know what you need, tell them that too.
A skilled professional writer can help you hone your content strategy and find your voice. Don’t forget, good communication goes both ways. Be responsive if your writer has questions. Quality content is a collaborative effort.
2. Set Mutual Goals
What do you hope to achieve with your material? Create defined goals for the project and share these goals with your writer. Goals aren’t just a wish you send out to the universe.
Make a plan to achieve specific milestones and check your progress every few months to make sure you’re moving in the right direction. Remember, good content takes time. It may take six months or more before you start to see results.
3. Play the Long Game
Professional writers cobble together a full workday by working for multiple clients. They may do a blog for you, a web content update for another client, and start working on an ebook for someone else, all in the same day.
Planning ahead is essential to ensure you stay on schedule. Creating an editorial calendar can help you and your writer to keep in sync while keyword research guides and directs your content strategy.
Don’t wade through the complex world of online marketing alone. Create content that is on-point and results driven with a professional copywriter. Contact us today to get started on your project!