The 5 Most Common Mistakes SMBs Make with Content Marketing


You know that the internet is ripe with potential clients and opportunities to grow your business, but getting those clients through your digital doors can be a challenge.

Enter content marketing.

The right content strategy can bring your business out of internet obscurity and into the public eye. If you’re working hard on content, but aren’t seeing the desired results, a critical mistake could be derailing your progress. Luckily, a few little tweaks can make all the difference in the effectiveness and reach of your content.

5 Top Content Marketing Mistakes that Small Businesses Make

Don’t waste your time on ineffective content marketing. Change your approach and improve your results. Are you making any of the critical mistakes on this list?

1. Low-Quality Content

In the early days of the internet, Bill Gates declared, “Content is king.” Decades later, this simple phrase still rings true. If you want your content marketing strategy to work, you need quality content. Google loves it, readers love it, and it reflects well on your business. Simple enough. 

Many small business owners create their content, a strategy that may backfire if you aren’t careful. When you’re juggling the many demands of a small business, you may not have the time or energy good content requires.

You may be used to wearing many hats, but that doesn’t mean you can’t get help with your content. Hire an editor or a professional writer. Outsourcing frees up your time, so you can use your skills to grow your businesses.

If you’re creating your own content, make time. Don’t rush publication just to get words on a page. Quality matters!

2. Posting Infrequently

You know that friend that only calls you up once every two or three years? You may love their charm, but infrequent contact keeps your relationship at arm’s length. The same holds true for content.

According to HubSpot, companies that blog 16 times or more each month earn 3.5x more traffic than companies that only blog 0-4 times monthly. 

If you want to grow a following and establish your brand as an authority, you need to post regularly. Aim for at least once a week, and increase your frequency as your resources increase. 

3. Not Utilizing Keywords

Keywords aren’t as essential to content as they used to be, but they still matter. Collect and target topics your audience is interested in.

The right keywords can streamline your content creation. When you have a list of topics to work on, creating content is easier.

4. Making It “All About Me”

Who are you creating your content for? Your goal should be to make life better for your reader. Solve their problems. Share helpful tips. Your reader doesn’t care about you; they want to know how you can help them.

A common mistake is focusing your content on you. Worry less about what you want to say and more about what your reader needs. Turn the focus away from yourself.

5. Not Promoting on Social Media

Great content won’t get you anywhere if no one reads it. You’ve worked hard to create frequent, high-quality content that appeals to your readers. Show it off! Post your content on social media sites like Facebook, Pinterest, Twitter, and LinkedIn.

Hashtags and social shares will take you far, helping to get your content in front of new eyes.

Your Next Steps

If you’re making any of the mistakes on this list, don’t be embarrassed. These mistakes are prevalent and most SMBs struggle with at least one of them. Now that you’ve spotted your problems make a change and watch your content marketing strategy succeed.

Need help creating content that converts? Contact Proline Creative for high-ROI material your brand will love.